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Women in Direct Sales

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers ( Read more ›

  • January 16, 2015

    Damsel in Defense: One Company’s Crusade to Help Women Protect Themselves

    According to the U.S. Department of Justice's National Crime Victimization Survey (NCVS), someone is sexually assaulted in America every two minutes. For today’s portion of our Life Changing Communication week here at, we’re featuring an article based on our recent interview with three executives ... Read more ›

  • October 25, 2013

    MLM: An Excellent Business Choice for Stay-at-home Moms

    Many stay-at-home moms begin feeling the urge to work when their children start going to school leaving them relatively free. Also, sometimes the financial situation of the family may be such that mom may have to consider finding work in order to contribute to the family income. Usually, self-employment i... Read more ›

  • October 10, 2013

    How Women Recruit Through Relationship Marketing

    One of the major strengths that women have traditionally brought to their network marketing business is their advanced social and people skills. The current rage of “Relationship Marketing” just puts a new label on the tools that women have always used to build their business. Many people believe that ... Read more ›

  • October 18, 2012

    MLM Empowers Women Worldwide

    Cultural chauvinism causes critics of MLM to focus on the price of cars and the size of homes owned by MLMers. But in developing countries MLM is not a luxury; it is a necessity. While some domestic publications pretend to "investigate" Mary Kay, —an iconic leader in opportunity for women, —Newsweek's hi... Read more ›

  • May 19, 2010

    Serendipity And Starting My Own MLM

    The way we started our company is quite a lovely little story (so we think), and quite ironic. I lived in Vancouver, Canada, and was in the restaurant management business; always in service, loving the people. But I had decided to change careers--and through a very serendipitous experience ended up taking ... Read more ›