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Women in Direct Sales

  • March 16, 2015

    Beyond pink: Research shows what motivates women in purchasing decisions

    What do Bic Pens and Dell Computers have in common? Sure, you can use both of them to write. However, that is not the comparison I am addressing. The commonality is that both companies attempted to market specifically to women in ways that created backlash from consumers ( Read more ›

  • January 16, 2015

    Damsel in Defense: One Company’s Crusade to Help Women Protect Themselves

    According to the U.S. Department of Justice's National Crime Victimization Survey (NCVS), someone is sexually assaulted in America every two minutes. For today’s portion of our Life Changing Communication week here at, we’re featuring an article based on our recent interview with three executives ... Read more ›

  • January 10, 2014

    Take the path less travelled, it really does make all the difference

    They told me it couldn’t be done. Luckily, I didn’t believe them. My name is Nicki Keohohou, and I am the CEO and co‑founder of the Direct Selling Women’s Alliance, or DSWA. My daughter Grace and I had a vision for a place where women in direct selling could “virtually” gather for support an... Read more ›

  • December 23, 2013

    The 52 Year Journey From Bras to High-Tech

    This is the story of a woman who has made millions in network marketing. She is currently building a successful high-tech network marketing business at the age of 80. It was the early 1960s, and 30-year-old Sylvia Waiwaiole had just become a single mother in Hawaii, one of the most expensive states in th... Read more ›

  • October 25, 2013

    MLM: An Excellent Business Choice for Stay-at-home Moms

    Many stay-at-home moms begin feeling the urge to work when their children start going to school leaving them relatively free. Also, sometimes the financial situation of the family may be such that mom may have to consider finding work in order to contribute to the family income. Usually, self-employment i... Read more ›

  • October 10, 2013

    How Women Recruit Through Relationship Marketing

    One of the major strengths that women have traditionally brought to their network marketing business is their advanced social and people skills. The current rage of “Relationship Marketing” just puts a new label on the tools that women have always used to build their business. Many people believe that ... Read more ›

  • September 30, 2013

    Stay-At-Home Business with Michelle Williams

    In 2007, Michelle was given the opportunity to help launch J. Hilburn Mens Clothier, a new direct sales company that provided a men’s luxury apparel to the way men shopped. She helped grow a team of 3000+ style consultants nationwide, which earned J. Hilburn the title of largest custom clothier in the wor... Read more ›