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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • November 1, 2017

    Incentives and Rewards

    I’ve written a lot about compensation plans. If you’ve read some of my articles on the topic you already know that compensation plan design is all about rewarding the behaviors you want ... Read more

  • August 14, 2017

    Deciding what software to build in house and what to buy

    When deciding on a software solution to address a pressing problem, you face a difficult decision: Should you buy your software or should you build it? You may be tempted to build your ow... Read more

  • July 31, 2017

    MLM Software in the 21st Century

    When I was a young man at the start of my software career in the 1980s, companies saw software as a necessary evil. It didn’t create value. It didn’t bring in customers. It didn’t prov... Read more

  • July 24, 2017

    What are APIs and how can they help you save money?

    When looking for software to meet the needs of your business, you don’t need to build the software all yourself or turn to a single software provider for everything. You can get customized... Read more

  • March 31, 2017

    Distributor Motives & Technologies Today

    Mark Rawlins—CEO and founder of InfoTrax Systems—joins us to talk about the effects of disruptive technologies on the MLM industry, trends over the last decade in the motives of ... Read more

  • November 28, 2016

    The Straight Facts on Stacking

    There are certain compensation strategy problems that we see play out again and again around the industry. Stacking is one of them. It is the bane of level commissions and it can cripple an ... Read more

  • August 22, 2016

    FTC Demands Customers. How Will You Comply?

    The Herbalife settlement is out. We’ve had time to examine its contents. We have compared this settlement with last year’s Vemma case. Several of the particulars the FTC went after in ea... Read more