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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • June 4, 2018

    The Huge Role of MLM Product

    It’s difficult to overstate the importance of the actual product in any MLM company. Every company with long-term success was built on great products and on customer loyalty to those produ... Read more

  • February 26, 2018

    Designing qualifications for distributor ranks and commissions

    When you design a compensation plan, there are a lot of details that you have to get right. Today we’re going to talk about the rules that determine when and how distributors advance throu... Read more

  • February 13, 2018

    Compensation Plan Payout

    There are many factors that contribute to the success or failure of direct selling companies. The compensation plan is one of the biggest. The companies who achieve long-term success have a ... Read more

  • January 29, 2018

    What’s a Binary Plan?

    The binary compensation plan is the newest of the three common plan types. When it arrived on the industry scene, this type of plan was the complete opposite approach to commissions than exi... Read more

  • January 22, 2018

    What’s a Unilevel Plan?

    The unilevel was the first plan to challenge the dominance of the breakaway. It came on the scene in the mid 90s, and its inventors intended it to be a simpler and fairer plan that was easie... Read more

  • January 15, 2018

    Analyzing your compensation plan

    Mark Rawlins, Founder and CEO of InfoTrax Systems, joins Kenny to talk about MLM compensation plans. What direction is the direct selling industry going on compensation? What’s the... Read more

  • January 9, 2018

    What’s a Breakaway Compensation Plan?

    Breakaway compensation plans are the oldest of the three common plan types. They’ve been around since the 1970s. To this day, they’re the most popular compensation plan among party plan ... Read more