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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • July 6, 2016

    Starting an MLM Company That Will Last, Part 2 Compensation Strategy

    Multilevel Marketing is big business. There are dozens of companies (including Infotrax) that sell products and services to MLMs new and old. My company has been supporting companies in the ... Read more

  • July 6, 2016

    Starting an MLM Company That Will Last, Part 1 4 Phases of a Company

    Multilevel Marketing is big business. There are dozens of companies (including Infotrax) that sell products and services to MLMs new and old. My company has been supporting companies in the ... Read more

  • May 9, 2016

    International commissions considerations

    A company may start out doing business only in the United States, but it will quickly—usually more quickly than it’s ready to handle—get pressure from its distributors to open operatio... Read more

  • March 28, 2016

    What’s a pool commission?

    Pool commissions are excellent for targeting specific behaviors. They are the most flexible of all commissions allowing a company to target any group in the organization. There are two major... Read more

  • March 28, 2016

    What’s a pay leg commission?

    Pay leg commissions are built on a simple concept. They are the primary commission in binary plans, and they are only used in binary plans. They are excellent at guaranteeing that the payout... Read more

  • March 28, 2016

    What’s a differential commission?

    Differential commissions focus earnings based on a specific distributor behavior. Where level commissions are designed to stabilize earnings and spread the wealth, differential commissions a... Read more

  • March 28, 2016

    What’s a level commission?

    Level commissions are the most common network marketing commissions. Virtually every company we’ve worked with at InfoTrax—except for a few older binary plans—has had at least one leve... Read more