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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • March 28, 2016

    What’s a differential commission?

    Differential commissions focus earnings based on a specific distributor behavior. Where level commissions are designed to stabilize earnings and spread the wealth, differential commissions a... Read more

  • March 28, 2016

    What’s a level commission?

    Level commissions are the most common network marketing commissions. Virtually every company we’ve worked with at InfoTrax—except for a few older binary plans—has had at least one leve... Read more

  • March 26, 2016

    Bringing Compensation Plans Into Perspective Part 4

    Hybrid Uni-level and the 5% Plus Theory How does a Hybrid Uni-level Compensation Plan create the above- referenced 5% Plus Commission? (See Foundation Principles, 5% Plus Theory.) With this... Read more

  • March 25, 2016

    Bringing Compensation Plans Into Perspective Part 3

    The Three Proven Compensation Plans Over the last 25 years, three predominant compensation plan types have been implemented by select network marketing companies to achieve landslide succes... Read more

  • March 24, 2016

    Bringing Compensation Plans Into Perspective Part 2

    5% Plus Theory. The 5% Plus Curve observed in network marketing industry commissions provides a standard for network marketing companies to allocate commission money. The 5% Plus Theory say... Read more

  • March 23, 2016

    Bringing Compensation Plans Into Perspective Part 1

    The Mastery of Compensation While there are many factors that contribute to the success or failure of direct selling companies, the compensation plan is one of the biggest. The companies wh... Read more

  • January 6, 2016

    Vemma Fallout Continues

    The FTC’s lawsuit against Vemma continues. With the FTC insinuating that binaries are illegal, going after practices as common as personal volume requirements, and, so far at least, having... Read more