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Mark Rawlins

Founder & CEO, InfoTrax

With a career managing MLM/network marketing companies that spans more than 30 years, Mark Rawlins is recognized as one of the pioneers and dominant leaders in the industry’s software sector. In 1998, he founded InfoTrax Systems, as a company focused on delivering a complete, integrated software platform for the direct selling industry.

Prior to that, Mr. Rawlins spent 19 years in executive positions at 20/21 Software, Inc., ultimately becoming the company’s CEO, where he and his team delivered early solutions for telephone-based order processing systems, credit card authorization and acceptance systems, plus Internet-based communication tools. Mr. Rawlins is considered the market expert on commission design and implementation. He is a respected presenter and has been published dozens of times including his book, Understanding Multi-Level Commissions and Their Role in a Successful Company, which was revised in 2008

Articles by Mark Rawlins

  • May 19, 2010

    Basic MLM Commission Plan Components

    While there are many factors that contribute to the success or failure of MLM companies, the commission plan is one of the biggest. Commission plans that are not well designed and consequent... Read more

  • May 19, 2010

    Crossing the MLM Desert

      When the pioneers headed to California in the days of the old West, they came upon the huge deserts of Nevada, containing little water and no food. These deserts took days to cross... Read more

  • May 19, 2010

    MLM Commission Plan Qualifications and Rank Advancements

    Rules define the requirements a distributor must meet in an MLM company in order to be paid commissions on downline activity. They also specify the criteria for earning awards or benefit... Read more

  • May 19, 2010

    MLM Distributor Viability

    In the MLM world, a commission plan is about figuring out how to create a framework where distributors do the least amount of work—the most important work—for the maximum amount of e... Read more