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The Top 5 Reasons MLM Companies Fail by Jeff Jordan

One of the first things almost every new prospect asks me is, “What are the reasons that MLM companies fail?”  I believe there are several reasons why MLM companies fail. First, let me dispel the myth that MLM companies fail in greater ratios than that of traditional businesses. That just isn’t true.  All businesses fail at approximately…

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The straight facts on stacking

There are certain compensation strategy problems that we see play out again and again around the industry. Stacking is one of them. It is the bane of level commissions, and it can cripple an organization—distributors who stack take away more money than the compensation plan is designed to pay them, hurting not only the company…

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The Role of the Fast Start Bonus

As you’re designing your compensation plan, you may want to consider implementing a fast start bonus. Fast starts are designed to round out your primary commissions—focusing earnings on distributors your basic plan doesn’t automatically reward well. They can reward salespeople for customer acquisition or encourage new distributors to “hit the ground running.” Both versions have…

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Working for a Cause

“Life Vantage Legacy” (Life Vantage) “Forever Giving” (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerra) “Foundation for Life” (4-Life) What do these direct selling companies have in common? The answer is a “cause.” When a company engages in charitable donations and works, we call it “cause marketing” or…

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Can MLMs sell common products?

Occasionally you’ll see an anti-MLMer complaining that MLM products are overpriced for what they are. They’ll say you can buy similar or identical products off a store shelf for less. They’re not entirely wrong—it’s common for MLM products to cost more than their counterparts in discount stores. You can get an essential oil for $12…

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The Huge Role of MLM Product

It’s difficult to overstate the importance of the actual product in any MLM company. Every company with long-term success was built on great products and on customer loyalty to those products. Any success a company achieves without both of those things is fleeting at best. But it’s not enough for a direct seller to have…

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