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MLM and Regulators: Innovation, Not Infraction

Every time a direct seller has an issue with the Federal Trade Commission, critics of the industry are quick to jump on it, hailing it as a step in the right direction towards shutting down multi-level marketing completely. They’ll say that it is finally being shown as the unsustainable business practice that it is—that they’re…

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Third Party Marketing Materials and Product Substantiation

Every few years, someone makes front page news with a scandal about an exaggerated or unsubstantiated claim about their product. Typically, some crisis comes first such as Swine Flu. Next, someone decides that their product will fix said crisis. Making headlines can be great for business, but not these kinds of headlines. I am not…

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Get Your Hands Off My Downline!!!

If God had been running an MLM rather than delivering the Jews from Egypt, the first of the Ten Commandments given to Moses would have been “thou shalt not steal thy neighbors downline.” Following closely on the heels of this commandment would be “thou shalt not covet thy neighbor’s downline,” and “thou shalt not commingle…

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