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  • Personal Development Week:

    Software in the 21st century
  • August 8, 2017

    Good software partners let you focus on you

    How do you get a best-in-class MLM software solution without wasting resources? How do you run a good IT department without losing focus on your products—your core competency? In this episode, we talk to three guests, each from software providers in the direct sales space: Jared Smith, Director of R... Read more ›

  • August 14, 2017

    Deciding what software to build in house and what to buy

    When deciding on a software solution to address a pressing problem, you face a difficult decision: Should you buy your software or should you build it? You may be tempted to build your own custom software to save money. But that instinct is wrong—building software is expensive. If you’re going to build... Read more ›

  • July 31, 2017

    MLM Software in the 21st Century

    When I was a young man at the start of my software career in the 1980s, companies saw software as a necessary evil. It didn’t create value. It didn’t bring in customers. It didn’t provide a competitive edge. It was like home owner’s insurance: You hated it, but you had to have it. And it wasn’t spec... Read more ›

  • July 24, 2017

    What are APIs and how can they help you save money?

    When looking for software to meet the needs of your business, you don’t need to build the software all yourself or turn to a single software provider for everything. You can get customized functionality combined with the lower cost of mass-produced software by using application program interfaces (APIs) to ... Read more ›

  • July 17, 2017

    Keeping MLM software simple in a sea of complications

    Moy Chambers, LifeVantage’s Senior Vice President of IT, joins us to share experience from his long history as a software professional in the MLM space. He talks to us about the dramatic changes in software in the recent past and the current landscape of IT solutions for direct sales companies. The ... Read more ›

  • July 10, 2017

    Designing websites that users can trust

    E-commerce sales continue to rise as a percent of total retail sales. In 2007, about 3.5% of retail sales happened online and in the first quarter of 2017 ecommerce sales were at about 8.5%. Many direct selling companies see a much higher rate of online sales as a percent of total sales. We have new distribut... Read more ›

  • July 3, 2017

    Million Dollar Party Girl’s best tools and best practices for online parties

    Lynn Bardowski—the Million Dollar Party Girl—joins us to discuss the ways that MLM party plans are evolving alongside technological advances. She tells us about the differences and overlap between home parties and online parties; she talks about ways that direct sales software could better serve p... Read more ›

  • Personal Development Week:

    Multicultural and international MLM
  • June 2, 2017

    Building a culture of inclusion and understanding

    Nicki Keohohou, CEO and co-founder of the Direct Selling World Alliance (DSWA), joins us to talk about international expansion, cultural awareness, inclusivity, and diversity in the domestic MLM market. She gives us her advice for expanding internationally from the perspectives of both corporate and t... Read more ›

  • June 12, 2017

    Working in a multicultural team

    Many direct selling companies reach across country and cultural boundaries. The World Federation for Direct Selling Association shows that worldwide the industry made 183,729,000,000 (USD) in sales in 2015. The United States tops the list of direct selling dollars at 20% (36.1 billion USD) with China in a clo... Read more ›

  • June 26, 2017

    Diversity marketing for direct sellers

    Photo source This month we’ve been talking about ways to better serve international and multicultural markets. Nancy Tobler wrote about the benefits, challenges, and best practices for supporting the multicultural workforce. Nicki Keohohou—joining us on the podcast—spoke about encouraging diversity t... Read more ›

  • June 19, 2017

    The challenge of international expansion

    Kenny discusses some of the common piftalls direct sales companies face when expanding internationally. He talks about differing regulations on network marketing and MLM, product pricing and product regulation, the danger of embracing quick fix solutions (like the common choice to go NFR), and the nee... Read more ›

  • May 9, 2016

    Where in the World is Direct Selling?

    Many direct selling companies do business worldwide.  Each company must carefully consider entering a new country. Three areas to consider are how well retail sales are doing in the country, what products and services are needed, and what legal restrictions may be unique to the country. Retail Sales The Wo... Read more ›

  • May 16, 2016

    Consumers in Portugal

    When your company enters a new country, the most important step you can take is to learn about that country’s culture, economy, and regulations. Rules of thumb for international operations and commissions can only get you so far. Take time to get to know individual markets. Today, let’s take a look at Por... Read more ›

  • May 24, 2016

    What’s going on in China?

    Expanding into a new country means adapting your commissions and operations to suit the market. Sometimes the adaptations you’ll need to make are small; sometimes they’re big. Entering China means big changes, but their direct selling market is on the rise, so let’s break down their business landscape. ... Read more ›

  • Personal Development Week:

    Video
  • May 29, 2017

    3 Ways Live-Stream Can Supercharge Your Network Marketing Business

    Live-streaming is opening up a new world of relationship selling for network marketers, taking what you do so well in-person to the masses via social media platforms including Facebook, YouTube & Instagram. Truth is, nothing builds the like, know, and trust factor (also known as the reason people do bu... Read more ›

  • May 24, 2017

    Live online training

    One of the key elements that I took away from the Herbalife case was the need to do and document distributor or representative training. The need for training is not a new idea for direct selling companies—it’s the lifeblood of the industry. Direct selling companies exist by and through training. We use t... Read more ›

  • May 22, 2017

    Top excuses for not using video in web conferences

    We’ve heard them all. Every possible excuse for not turning your camera on during video conferences. You want to stay in your safe place of audio conferencing and screen sharing. We get that. But, here’s the thing: everything is better with video. So, as a public service announcement, Zoom’s here to bre... Read more ›

  • May 15, 2017

    Manage larger networks with Zoom video conferencing

    Alyson Baber and Steve Snyder of Zoom Video Communications (zoom.us) join us to talk about the power of video conferencing as a tool for direct selling and network marketing. Video conferencing lets you reach and support a larger—potentially global—network, cut travel time and costs, and make a stro... Read more ›

  • May 10, 2017

    8 Oft-Forgot Tips For Professional Web Meetings

    Turn on your device, launch your conferencing app, and enjoy your meeting. It’s that simple, right? People often think that as long as they have an excellent camera and a reliable internet connection nothing could go wrong. They’re not wrong, technically speaking. However, there are many other things that... Read more ›

  • May 7, 2017

    4 Steps to Building a Fan Base With Webinars

    Every MLM needs employees, distributors, and customers. But did you know that to be truly successful in this hyper-social, hyper-networked world, you also need fans? Fans differentiate themselves from customers by having a strong sense of dedication to a particular brand or organization. This dedication is he... Read more ›