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  • Personal Development Week:

    Social responsibility
  • June 18, 2018

    Giving Back, a Worldwide Tradition

    The direct selling industry has a long tradition of giving back to our communities. It’s one of our favorite things about network marketing. But it’s difficult to know how much of an impact this tradition actually makes on our world. Recently the World Federation of Direct Selling Associations (WFDSA) pub... Read more ›

  • June 25, 2018

    Working for a Cause

    “Life Vantage Legacy” (Life Vantage) "Forever Giving" (Forever Living Products) “Force for Good” (Nu Skin) “Walk for Breast Cancer” (Avon) “Healing Hands” (doTerra) “Foundation for Life” (4-Life) What do these direct selling companies have in common? The answer is a “ca... Read more ›

  • August 21, 2017

    Trades of Hope, more than charity

    Gretchen and Elizabeth Huijskens join us to talk about Trades of Hope—a philanthropic party plan company they founded along with Holly Wehde and Chelsie Antos, to microfinance artisan co-ops operating in impoverished areas. Trades of Hope works with artisan partners around the world (who create jewe... Read more ›

  • July 9, 2018

    Direct selling reaches out to the poor

    In rich nations, […] leaders have uncritically accepted the myth that the poor have no money. In reality, low-income households collectively possess most of the buying power in many developing countries, including such emerging economies as China and India. If businesses ignore the bottom of the economic py... Read more ›

  • Personal Development Week:

    Product strategy in MLM
  • May 28, 2018

    What you need to know about buying and selling supplements

    Nutritional supplements are big business. According to Statista, Americans spent $36.1 billion dollars on retail nutritional supplements in the year 2017. But traditional retail isn’t the only way that consumers buy supplements—the direct selling industry provides many high quality and unique nutritional ... Read more ›

  • June 4, 2018

    The Huge Role of MLM Product

    It’s difficult to overstate the importance of the actual product in any MLM company. Every company with long-term success was built on great products and on customer loyalty to those products. Any success a company achieves without both of those things is fleeting at best. But it’s not enough for a direct... Read more ›

  • June 11, 2018

    Can MLMs sell common products?

    Occasionally you’ll see an anti-MLMer complaining that MLM products are overpriced for what they are. They’ll say you can buy similar or identical products off a store shelf for less. They’re not entirely wrong—it’s common for MLM products to cost more than their counterparts in discount stores. ... Read more ›

  • Personal Development Week:

    Persuasive strategies for direct sellers
  • May 14, 2018

    Scarcity as a persuasive strategy

      "Limited time only!" "Close out sale!" "While supplies last!" "Rare and unique!" These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the idea that as things become less available to us, they become more desirable. You can create scarcity by limiting how peop... Read more ›

  • April 30, 2018

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, w... Read more ›

  • April 23, 2018

    Persuasive Strategies: The Norm of Reciprocity

    The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of reciprocity stated in cultural norms. What does reciprocity have to do with sales? When you walk through the grocery sto... Read more ›

  • March 26, 2018

    Persuasive Strategies: Social Proof

    Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relatio... Read more ›

  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward.  However, if someone offers you a currency that you cannot spend, then the currency has no value.  Similarly... Read more ›

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we're looking at the frame of mind of the person whom we're trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the best ... Read more ›