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  • Personal Development Week:

    Train your distributors
  • August 27, 2018

    Train your distributors online in real time

    One of the key elements that I took away from the Herbalife case was the need to train your distributors and keep records of distributor trainings. Training is not a new idea for direct selling companies—it’s the lifeblood of the industry. We use training techniques to explain both product information and... Read more ›

  • August 13, 2018

    Why and how you should train your team

    Training: High school football teams do it for the season and elite athletes do it for the Olympics. Corporate employees and sales teams do it, too. For many, running the stadium stairs has more appeal than spending the day in a corporate training session. Business training can feel tiresome, condescending, a... Read more ›

  • Personal Development Week:

    The Podcast’s First Year in Review
  • July 31, 2018

    Year in review part one

    On this episode of the MLM.com Podcast, Kenny takes us on a retrospective journey through the first year of the podcast. We hear from Spencer Reese, Moy Chambers, Lynn Bardowski, and more. Listen in for some of the best insights our gracious guests have shared with us so far.  Full transcript  Kenny ... Read more ›

  • August 6, 2018

    Year in review part two

    On this episode of the MLM.com Podcast, Kenny continues the retrospective journey through the first year of the podcast. We hear from Trent Spratling, Allen Pollard, Mark Rawlins, Mitch Stowell, and more. Listen in for some of the best insights our gracious guests have shared with us so far. And if you ha... Read more ›

  • Personal Development Week:

    Persuasive strategies for direct sellers
  • May 14, 2018

    Scarcity as a persuasive strategy

      "Limited time only!" "Close out sale!" "While supplies last!" "Rare and unique!" These are all phrases sellers use to create scarcity as a persuasive strategy. Scarcity is the idea that as things become less available to us, they become more desirable. You can create scarcity by limiting how peop... Read more ›

  • April 30, 2018

    Persuasion Strategies: Authority

    ”I am not a doctor, but I play one on TV” Robert Young (Dr.Welby, M.D) Maybe you remember the television commercial from the 1970s. Back then physicians and lawyers were not allowed to appear in TV advertisements. In order to capitalize on the authority strategy, an aspirin company used Robert Young, w... Read more ›

  • April 23, 2018

    Persuasive Strategies: The Norm of Reciprocity

    The norm of reciprocity states that we treat or respond to others in a similar manner as to how we are treated. The Golden Rule and an “An Eye for an Eye” are examples of the norm of reciprocity stated in cultural norms. What does reciprocity have to do with sales? When you walk through the grocery sto... Read more ›

  • March 26, 2018

    Persuasive Strategies: Social Proof

    Google “social proof and persuasion” and you will find many bloggers who have written on Cialdini’s six proven persuasive strategies. In my own search, the authors’ expertise ranged from radiology physicians, to web designers, to advertisers, to academics, to religious organizations, to public relatio... Read more ›

  • March 12, 2018

    Persuasive Strategies: Liking or “In the Eyes of the Beholder”

    To understand the “Power of Persuasion” we can look at currency as an example. Money holds value for almost everyone and most individuals can be persuaded to action if there is a monetary reward. However, if someone offers you a currency that you cannot spend, then the currency has no value. Similarly, if... Read more ›

  • March 29, 2018

    Persuasive Strategies: Consistency

    When considering consistency as a persuasive technique, we’re looking at the frame of mind of the person whom we’re trying to persuade. People are more likely to be persuaded to act in ways that they perceive to be consistent with their beliefs and their past behavior. Cialdini states that one of the b... Read more ›